According to the 2019 Holmes Report, the global PR industry grew by 5% in the last year. For most agencies, this growth stems from the number of clients and businesses secured and engaged.
While client acquisition is important to an agency, client retention is even more paramount. Getting new clients is a big deal, but keeping them and maintaining the relationship can prove just as challenging.
Growing up in Lagos, there were certain names that always made the rounds. Timini Egbuson was one of them.
The “Unilag big boy” was always on some Uni Awards list and no party was complete without him and his crew.
So when I heard he was going into acting, I almost didn’t take him seriously. I mean, his older sister is a successful actress and it sort of seemed like an easy pass but boy was I far from right.
From his stint on Tinsel to his recurring roles on MTV Shuga, Fifty and Skinny Girl In Transit I started to see that there was more to this young actor.
And what broke the Camel’s back for me? Elevator Baby.