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Photos of the day: Front Heeled Shoes

published on Wednesday, 10 October 2012

Would you wear these? These shoes aptly named 'front heel' Scary Beautiful shoes we're designed by South African student artist; Leanie van der Vyver as a critique on the fashion industry's quest for perfection.

Dutch shoe maker René van den Berg fabricated the wacky design, which landed designer Leanie a nomination for the prestigious Gerrit Rietveld design prize at her university in Holland. Leanie, from Cape Town, South Africa designed the pair as her graduation project at the Gerrit Rietveld Academie in Amsterdam.

"I wrote my Thesis about how humans have been playing God with their bodies, constantly searching for the ultimate perfection and I discovered that this perfection has reached a climax in the fashion and beauty industry. Heels can not get higher any higher, scary Beautiful challenges current beauty ideals by inflicting an unexpected new beauty standard. This work is ambiguous, and I enjoy the mixed feelings it is provoking in people who see them. This was always my intention".

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