I hear Jay Z is the first major artist to release a music video exclusively on Facebook for a full day, according to facebook. It is however not surprising as Jay Z has 17 million fans on Facebook.
Mashable reports that posting the video on his Facebook Page not only instantly reaches those fans, but it adds the potential of reaching all of his fans' friends on the network as well. Facebook also provides a unique opportunity for artists to get feedback on content they post. Likes and comments to the video are updated in real time, and Facebook's real-name policy puts a face with each one. Within minutes of the video going live, Jay Z should have a feeling for how fans are receiving the video. That type of engagement you won't find on any other platform.
I've seen the video and its definitely worth watching!
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